Book Review
Run Your Shop Without
It Running You
Bradney
W. Simon, a JA certified Master Bench Jeweler, wrote
Run Your Shop Without It Running You to help shop
mangers institute procedures that reduce waste, increase
productivity and make the working shop an asset to
any jewelry store.
For too
many years, Simon says, jewelry storeowners have believed
the fallacy the shop can’t be a profit center.
He destroys that notion step-by-step with a
practical book that shows owners and shop mangers
the keys to profitability.
Simon
begins by explaining why owners can no longer afford
to have an unprofitable shop, then shows how to determine
profitability.
He points out bookkeeping might be the first
problem – many jewelers don’t take into account the
actual cost of bench jobs the give away free with
purchases. He also shows how the shrewd acquisition
of better tools and equipment can increase productivity.
A chapter
on fees shows how to better estimate the true cost
of repairs and how to factor in profit. Market research is a key strategy so the
jeweler knows what the traffic will bear.
Worksheets help jewelers with calculations.
Simon
also shows how better take-in procedures can increase
profitability and enhance the store’s image as a professional
jeweler. He
includes a chapter on how time is spent in the shop,
as well as a chapter on better organization of the
work flow and work floor. Managing a shop’s waste is the subject
of another chapter.
Simon also offers practical tips on motivating
workers.
Simon,
who spent many years as a shop manager and bench jeweler
before opening his own business, has won design awards
for his jewelry. He also is a frequent speaker at jewelry
industry events and presents seminars based on the concepts
in his book.
Professional
Jeweler Magazine - March 2000 - Pages 64 & 65
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